With the advent of social media such as Facebook, Twitter and Skype into the lives of people, information is now being disseminated without special regard to journalistic ethics, credence and reliability.
For as long as people get something to talk about, they chew every bit of news that goes through these new corridors of information. They are their own reporters, their own editors, their own readers and I shudder to think if news powerhouses like The Daily News, The Herald, Kwaedza, The Manica Post are still posting the same profit margins or still enjoys the same readership as before.
With information travelling as fast as the clicking of a button, the users of social media merely depend on news feeds that navigate through the cable news network at every click of the moment. That is enough to tell them what has been happening in and the world at every moment of their lives and that has generally become part of their daily living.
Truth or falsehoods, to them life is not straight anyway. They link websites from once credible sources as a way of driving the truth and one would not doubt the truth as a result thereof. If it is lies, they simply brush it aside and console themselves and say that one must never believe everything they read especially on social media.
Who would deny that social media has brought a great impetus into the lives of many people and with technology increasingly growing at such a faster pace, very soon few to no hard copies of newspapers will be printed – only electronic media will take the tallest order?
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